Primary Research: Research that has been undertaken by you personally in order to gain new data. This is is also known as first hand research
-Interview
-Focus
-Groups
-Online Surveys
Market Research: The activity of gathering information about audience needs and preferences conducted by a media producer or institution. This data is then used to target appropriate marketing and advertising and clearly defined audiences.
Qualitative Data: Typically descriptive data, useful for studies at the individual level, and to find out, in depth, the ways in which people think about a product.
Quantitive Data: Data that can be measured numerically. Things that can be measured precisely, such as the number of people who listen to a radio station or who have purchased a video game online.
Secondary Research: The use of data or findings from research that has already been undertaken.
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