EMDR is a short narrative film suitable to be entered for the Independent Directions Film Festival and is targeted at a youth audience, females between the ages of 15 - 21. The film will be a maximum of 10 minutes long and fits into the genre of a psychological thriller, conforming to the typical conventions in this genre.
Short Film Distributors
A film distributor is responsible for marketing a film. There are many different film distribution companies in the UK such as Shorts International and Dazzle Short Films which is an independent short film label, handling the exclusive distribution, exhibition and sales rights for a selective catalogue of award-winning, critically acclaimed UK and international titles. On the other hand, short films can be self distributed. This will remove the company and involve promoting the short film on a smaller scale, such as posting it on youtube. Although this will give the creator full control, it is unlikely to reach as many viewers as the short film is not likely to reach terrestrial channels or big streaming platforms scubas Netflix..
Shorts TV
The world's leading short film entertainment company with the worlds largest catalogue of short films. ShortsTV is the world’s first and only 24/7 HD channel dedicated to short movies. Available across the US and Europe, the channel brings short stories to life in stunning high definition and covers the latest events in the short film industry. It offers hundreds of the world’s best independent shorts for download from stores in over 90 countries, including iTunes, Google Play and Amazon Instant Video.
In 2018, Dekalb Elementary, a short film distributed by Shorts International, was nominated for an Oscar. It is a Drama/Short film based on a true short, a 911 call played out against the backdrop of a school shooting.
How is was marketed
Dekalb Elementary created a Youtube and Facebook page where viewers could post their personal comments and follow the journey of the short film. On Youtube, the trailer was posted to further engage viewers who hadn't yet seen the short film.
Similarly, a poster was created to reflect the short film and engage the appropriate viewers. As well as this critic reviews were published in relevant magazines and on Rotten Tomato in order to allow viewers to feel as if they have a fair judge of what the short film's about before committing to buy it. The short film could be bought on Google Play Movies & TV, on Youtube and on Vimeo. These streaming sites gives the audience more flexibility so they can watch the short film around their busy schedules. Finally, Dekalb Elementary was broadcast on Shorts TV.
Short International would distribute EMDR as it has successfully marketed short films of a similar genre and that create a thought provoking message for viewers. Due to their past accomplishments, i would trust this company to market my short film to the appropriate audience, 15-21 year old women, and to have a hard hitting promotion that would intrigue all types of viewers.
How EMDR may be marketed
TV: Shorts TV, owned by Shorts International, is the world’s first and only 24/7 HD channel dedicated to short movies. Available across the US and Europe, the channel brings short stories to life in stunning high definition and covers the latest events in the short film industry. EMDR could feature on this channel after watershed in order to reach the audience of 15-21 year olds without distressing any audience members.
Online: Short International offers hundreds of the world’s best independent short films for download from stores in over 90 countries, including iTunes, Google Play and Amazon Instant Video. Having EMDR on streaming platforms will allow a wider range of viewers to have access to the short film without having to have much knowledge on it.
Above the Line
TV: Shorts TV, owned by Shorts International, is the world’s first and only 24/7 HD channel dedicated to short movies. Available across the US and Europe, the channel brings short stories to life in stunning high definition and covers the latest events in the short film industry. EMDR could feature on this channel after watershed in order to reach the audience of 15-21 year olds without distressing any audience members.
Online: Short International offers hundreds of the world’s best independent short films for download from stores in over 90 countries, including iTunes, Google Play and Amazon Instant Video. Having EMDR on streaming platforms will allow a wider range of viewers to have access to the short film without having to have much knowledge on it.
Magazines/Newspapers: EMDR is a hard hitting short film with a message about the vulnerability of young girls and the importance of mental health. Newspapers and magazines may promote the importance of the message behind this short film. Similarly, critic reviews may be posted in newspapers and magazines both on print out and online.
Reviews online: Positive reviews on Youtube, Twitter and Facebook comments will encourage potential viewers to watch EMDR.
Trailer:
Below the Line
Posters/Banners: These visuals, that represent and mirror the dark themes in the short film, will instantly have target viewers gravitating towards them, desiring to watch EMDR.
Through The Line
Social Media: Creating a social media page to keep the audience updated and create customer loyalty as they begin to learn more about behind the scenes content and news of new events coming up. These social media accounts will use cookies in order to be recommended to the target audience and grab the attention of those previously uninformed about the short film.
Trailers on Youtube: Using cookies to direct the trailers at the correct demographic, trailers promoting EMDR will play before Youtube videos.
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